Joan Crawford in Forsaking All Others 1934
When Hollywood designers are mentioned two stand head and shoulders above all others: Adrian and Edith Head. Head of course had flair and that remarkable staying power. In a highly competitive arena, she outlasted just about every designer for two generations in Hollywood(or was it 3?). Then there was Gilbert Adrian, head of costume at MGM from 1928-1942 in a time that would mark his fourteen-year reign one of the most innovative in Hollywood. His inventive, often shocking designs are still state-of-the art today and evoke glamour always. He dressed Jean Harlow, Joan Crawford and Norma Shearer and was instrumental in helping make them beautiful for the camera, so they would eventually go on to become icons. Seventh Avenue had particular interest in Joan Crawford’s screen wardrobe and the MGM publicity machine made sure pieces from her 'movie wardrobe' were in stores in time for the release of her pictures. Adrian’s famous Letty Lynton dress you see here in white organdy is an example; Macy’s in New York sold half a million copies of it (not bad for 1933 when most of the world was feeling hard hit by economic depression).